# Streaming experience driven by data insights

*Case study: NBC, Media & entertainment*

- Multiplatform video streaming
- Native application development
- Data driven UI with A/B testing
- Player customisation

- **Platforms**: Android, Fire TV, Android TV, Xbox, Chromecast, Alexa

## Measured outcomes

- **10M+** installs on Android
- **4.1/5** Android rating
- **5** year partnership
- **3.9/5** Fire TV rating

## Seamless cross platform viewing experience

In a partnership exceeding 5 years, we have collaborated with NBC on the technical delivery of a suite of mobile and 10-foot streaming apps.

Through implementation of advanced analytics and A/B testing we helped NBC optimise the overall product as well as targeting personalisation, driving up user engagement and content discovery.

*Image: The NBC app on a TV, tablet and phone with a Fire TV remote, featuring American Ninja Warrior*

*Image: The NBC app on a foldable phone, showing Parks and Recreation with You May Also Like below*

Extensive efforts were undertaken to customise the players and overwrite player behaviour in order to reduce buffering, reduce video start up time and ultimately improve the viewing experience.

Over the course of the partnership, we have supported NBC and its brands (Bravo, E!, Oxygen, SYFY, USA, Telemundo) through multiple redesigns to ultimately bring all of NBC’s content together into one platform.

With well over 10 million users on Android alone, UIC Digital and NBC bring together dozens of technologies to deliver a seamless viewing experience of live and on demand content to users across the US.

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This page on the web: https://www.uicdigital.com/work/nbc