# Invictus Games Birmingham 2027 : Website design and build

*Case study: Invictus Games, Sport*

- Designed, built and launched on time and on budget
- Flexible platform for future content updates
- Fully responsive across desktop and mobile
- Improved accessibility and usability
- Built in Squarespace for easy client updates
- Simplified navigation for a broad public audience

- **Platforms**: Web

## A new accessible, flexible website designed to support Invictus Games Birmingham 2027 as the event builds towards launch.

UIC Digital have designed and built the new website for Invictus Games Birmingham 2027, the next edition of the international sporting event for wounded, injured and sick service personnel and veterans.

The website needed to introduce the Games, promote Birmingham as host city, and provide a clear place for people to find information as the event develops. Over time, it will need to support a wide range of content, including sports, venues, schedules, tickets, volunteering, sponsorship opportunities and visitor information.

Invictus Games Birmingham 2027 already had a website in place, but there were several issues that needed to be addressed. The visual presentation did not reflect the scale or significance of the event, accessibility needed to be improved, and the way the site had been set up would have made it harder to manage and expand as more content became available.

*Image: The Invictus Games Birmingham 2027 website’s opening banner: an athlete on a rowing machine, and the dates, 10 to 17 July 2027*

The new website also needed to remain in Squarespace. This was an important part of the brief, as the project had to be delivered quickly and efficiently without introducing custom development or creating a platform that would be difficult for the client team to maintain.

Working within those constraints, UIC reviewed the structure of the site, refined the key user journeys and created a clearer, more confident digital presence for the Games. We worked directly with the Director of Communications and other key stakeholders to make sure the content, navigation and overall experience supported both the immediate launch needs and the longer-term requirements of the event.

Accessibility was a central consideration throughout. The site had to be easy to navigate, clear to read and responsive across desktop and mobile. For a website connected to the Invictus Games, this was not a secondary requirement. It influenced the way content was structured, how pages were laid out, and how users were guided towards important information and actions.

*Image: The website’s Sports section: twelve adaptive sports, with athletics, archery and cycling shown*

A key part of the work was making Squarespace go further without overcomplicating the build. Rather than relying on custom code, we used the platform’s existing templates and modules in a more considered way, creating pages that feel more structured, flexible and visually consistent while still being manageable by the client team.

The finished site gives Invictus Games Birmingham 2027 a stronger digital foundation in the run-up to the Games. It introduces the event clearly, provides routes into key areas such as volunteering and sponsorship, and is ready to grow as tickets, schedules, venue details and visitor information become available.

The project was delivered in under a month, on budget, and gives the client a website they can continue to update as the Games approach.

*Image: The website’s Our Sports panel: photos of a swimmer, a cyclist and a rower beside the text and an Explore our sports button*

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This page on the web: https://www.uicdigital.com/work/invictus-games